Tapal Danedar has been one of those brands in Pakistan which constantly keep their customers interested in what they are up to next. The brand exudes an uplifting aura, by basically talking about the change they wish to see in the country. When Muhammad Waseem won a silver medal in the Common Wealth Games 2014, it was celebrated on the Facebook page along with K-2 climbers whose perseverance was applauded! Such is the note on which the brand wishes to grow on along with its brand loyalists.
Last year Tapal repositioned the brand with the new tagline “Ab Dil ki Suno”, inspiring people to stay true to their heart. This year in extension to the same message, Tapal has launched a campaign which announces the new, classier packaging.
The commercial focuses on the origin of the premium quality tea. It is done in a manner which shows that every cup of tea has been made using tea leaves from the best tea gardens in the world. The view of those tea gardens along with skillful workers instills a calm among all viewers that Tapal Danedar takes each cup of tea very seriously.
Tapal Danedar has once again successfully put forward the premium and chic image of the brand by highlighting, in a sensorial manner, the basics -color, taste & aroma.
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