No matter how much one avoids it, getting excited about cricket lies in Pakistani blood. For years now, Pepsi has been an arch supporter of cricket in Pakistan and has harped on this sport to come up with different campaigns.
This time around, Pepsi has launched a campaign celebrating cricket called “Dil Dil Pakistan” along with the signature tagline Dil Maange Abhi.
Different cricket players have often been seen in Pepsi campaigns and this time is no different. The brand has taken on board various cricket stars together to ignite the team green passion for the ICC T20 World Cup. The Dil Maange Abhi, Dil Dil Pakistan ad sees Shahid Shahid Afridi, Umar Gul, Sana Wasim, Waqar Younis, Wasim Akram, Sana Mir, Ahmed Shahzad and actor Ayesha Omar all cheering on for the team and enjoying Pepsi alongside.
Recently, if you’ve wandered the streets of Karachi and other cities including Lahore, Islamabad, Faisalabad and Multan in Pakistan you will see various billboards, streamers and life size cricket bats supporting the campaign as well.
Pepsi has also used Sana Mir for the first time who is Captain of Pakistan’s female cricket team.
The hash tags being used to promote this campaign on social media are: #pepsicricket and #dildilPakistan
The agency for this campaign is Groupm.
Mediums being used for this campaign promotion are: Billboards, Print, TVC and Outdoor with supporting hash tags to gain social media mileage.
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